MG Building Materials: 25+ Years of Contractor-Focused Marketing Excellence

By Roger Lara - Creative Director
Posted on February 26, 2026

MG Building Materials: 25+ Years of Contractor-Focused Marketing Excellence - AdSerts, Inc.

For more than 25 years, we’ve partnered with MG Building Materials to strengthen their marketing across five retail lumber and building material locations, as well as their dedicated custom millwork operation in San Antonio, TX. As their customer base is heavily contractor-driven, our efforts have focused on delivering clear, efficient, and industry-relevant communications. We helped transition their advertising from traditional print to our custom mobile circulars, giving contractors faster access to promotions and product information. In addition, we support MG with targeted email campaigns, ongoing website updates, in-store signage, and social media content. Together, these efforts provide a consistent, professional brand presence that supports contractor relationships and reinforces MG’s long-standing reputation as a trusted building partner.

Monthly Average Mobile Circular Users: 14,000

Monthly Average Mobile Circular Views: 24,000

Average # of Items Clicked Each Month: 1,300

Average % of Users Who Scroll To Bottom: 41%